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Looking to differentiate your sports centre or gym? We show you how to develop a value proposition focused on selling service and not price.

The world of fitness is constantly evolving, there’s no question. One of the latest developments in this sector is boutique gyms. But what is this new concept? How does it differ from conventional gyms? In this article we tell you a little more about this new trend that has revolutionised everything. What is a boutique […]

If you are responsible for a gym, it is essential that you be aware of the importance of treating your customers as well as possible; after all, they are the ones who make it possible for the centre to function properly month after month. And, as we all know, time is money: both yours and […]

The answer is a resounding yes. More than necessary, it’s essential. Keep in mind that having the right software can be the key for the correct management of gyms. Once you implement it, you will be able to run your sports business much more efficiently, with the possibility of personalising different functions, and speeding up […]

Corporate social responsibility has always been a key factor in the management of all types of businesses. However, only today has it reached peak importance. Therefore, in this article we will explain what it is, why you should take it into account and how to include a CSR strategy at your gym. Corporate Social Responsibility: […]